Search Engine Optimization is known as SEO. It is the technique of making a website or web page more visible and highly ranked in search engine results pages (SERPs). Increasing organic traffic—that is, traffic that originates from search engines without the need for paid advertising is the aim of search engine optimization (SEO).
- Increased website traffic: By raising a company's position in search engine results pages, SEO can assist them in drawing in more customers to their website. More sales, leads, and other intended results may result from this.
- Increased quality traffic: By focusing on appropriate terms and phrases, SEO can assist companies in drawing in more relevant visitors to their websites.
Local SEO, or Local Search Engine Optimization, is a digital marketing strategy focused on optimizing a business's online presence to increase its visibility in local search results. The primary goal of local SEO is to promote local businesses to nearby customers when they are searching for products or services online.
- Increased Visibility to Local Customers:Local SEO helps businesses appear in local search results, making it easier for potential customers in the area to find and reach them.
- Targeted Traffic: It directs relevant traffic to your website from people in your locality actively searching for the products or services you offer.